Ariel Fashion Shoot

Saatchi & Saatchi Stockholm set up a jam-firing robot in Stockholm station: Facebook users can aim it at a selection of white clothes. Hit something and you win the clothes, washed clean of course

Saatchi & Saatchi Stockholm set up a jam-firing robot in Stockholm station: Facebook users in Nordic countries can aim it at a selection of white ‘designer’ clothes. Hit something and you win the clothes, washed clean of course using the client’s product

The stunt was set up on August 29 in the waiting hall of Stockholm Central Station and runs until September 3. Facebook users can control the specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam here.

Brand: Ariel
Client: Procter & Gamble Nordic
Agency: Saatchi & Saatchi Stockholm
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt & Lisa Engardt
Copywriter: Petter Dixelius
Digital: Erik Hiort af Ornäs
Production company: B-Reel and B-Reel Films
PR: MSL Nordic (MSLGROUP)
Event Production: Atomgruppen

 

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