Ark: Re:shape identity

Category: Brand Identity, Launch; Entrant: Omse

Member cards showing Ark's curved logo

Finding a place to call home in London is no easy feat. Tricky landlords, unaffordable rents and a lack of quality options make settling down in the city a real struggle. As an alternative, Ark aims to build homely, consciously designed, well-connected co-living spaces.

To launch its first location in Wembley, Omse worked with Ark to create a brand that feels welcoming and supportive. The result is a recognisable yet flexible system that reflects all the different ways members can enjoy the spaces.

Ark’s brand name and inviting personality inspired the logo and visual system. Both are based on a semi-circular form that can be referenced in subtle ways to ensure the interiors always feel like home, rather than overly branded.

Row of outdoor posters showing Ark's curved logo
Notepad showing Ark's curved logo

Design Studio: Omse
Creative Directors: Pedro Messias, James Kape
Account Manager: Sancha Dymott
Strategy: Brent Gorsky
Designers: Ed Hatfield, Chloe Legret
3D Design: Matthew Gilbert
Art Director: Emilia Cocking
Photography & Video: Phill Taylor, Mathew Sterling