As a freelancer I’ve always wondered how best to take the next step to being a successful small business. I’m interested to know if you have any tips to finding those clients and pitches that can take someone like myself to the next step.
This is a question where context is everything because people start businesses for myriad different reasons – and those reasons should drive what you build. Do you want to start a small business to be working with more people? Or to be able to pitch and win a wider range of work that clients are often more comfortable giving to a company that has a ‘brand’ than they might be a freelancer? Maybe it’s both, or more, for you. Whatever the motivation, rest assured there are exciting times ahead as you explore this journey.