Aspesi, Print and poster campaign

These two quite differently styled print and poster campaigns are both for Aspesi clothing range’s spring-summer collection. “The two different approaches to this campaign reflect the qualities of the collections themselves,” explains Tomato’s Dirk van Dooren, who created the campaigns with Dean Field. “One is a more technically based collection for men and women. These properties suggested to me a gentle and technical approach, but with some humour and humanity, hence the simple cartoon characters, set in very uncomplicated, flat colour environments, where they are happily going about their business,” he says.”

“The other collection is purely womenswear, with beautiful fabrics and super-elegant designs that suggest a more romantic, dreamy and less predictable vibe.” To create this look van Dooren combined shots of the clothing itself with photographs from his archive. “I like to keep things simple and not make it seem like we are trying too hard, as I feel this keeps it in the language and emotional tonality of the brand,” he says.

Photography, art direction and design: Dirk van Dooren, Tomato, and Dean Field


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