Aston Villa’s new badge: no, it didn’t cost £2million

Redesigning football club badges is notoriously tricky, with passionate fans and a hostile press ready to pounce on any false move. That process can be even more problematic when the club in question is facing relegation, as SomeOne found out when its redesign of Aston Villa’s badge was announced. We talk to ECD Gary Holt about the project

WRITER

Worthing

CREATIVE DESIGNER – BRAND

Maidenhead, Berkshire