Audi Clowns by Ringan Ledwidge and BBH London

With attention to detail and a focus on craft, director Ringan Ledwidge and ad agency BBH London turned an ad about car safety features into a spot packed with charm and pathos. This project is Best in Book – Commercials in The Annual 2018

Audi’s ad Clowns is a masterclass in how to promote something boring but useful with heaps of emotion and panache. The ad aims to highlight the in-built safety features in Audi cars. These are functions that might well persuade customers to buy a particular car over another, but by their nature, they are hard to promote in an exciting way.

CREATIVE ASSISTANT

Halesworth, Suffolk

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Halesworth, Suffolk