Audi’s ad Clowns is a masterclass in how to promote something boring but useful with heaps of emotion and panache. The ad aims to highlight the in-built safety features in Audi cars. These are functions that might well persuade customers to buy a particular car over another, but by their nature, they are hard to promote in an exciting way.
KEEP YOURSELF CREATIVE
This article is now only available to subscribers. You can join here.
+44 (0)2072923703 or firstname.lastname@example.org