The spot, directed by Mark Denton, has the charming style of a vintage travel ad, as it highlights some of the destinations that books can take you, including Hogwarts, Mars and – perhaps less appealing for many – Gilead from Margaret Atwood’s dystopian classic The Handmaid’s Tale.
The campaign is a clever response to the unusual times we find ourselves in due to the pandemic, with many families and individuals opting for a staycation this year rather than a trip away.
Accompanying the TV ad is a radio spot, which also invites you onboard Audible’s fictional airline.
Creatives: David O’Brien, Chris Bennett
Director: Mark Denton
Production company: Thomas Thomas Films