This is one of the most FAMOUS ads of all time, created in 1978 by Saatchi & Saatchi, but the only copy the agency has is a low quality scan, with the queueing figures barely discernible. So why has adland been so POOR at preserving its past, and how are agencies now trying to right years of inattention?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town