Anna Richardson Taylor

TBWA Paris takes branding out of McDonald’s campaign

Do you know your Big Mac from your Double Whopper? A new campaign for McDonald’s by TBWA Paris relies on consumers being able to do just that, highlighting six of the chain’s ‘iconic’ products without a shred of branding

New interactive saga from Intel and Toshiba

Intel and Toshiba have launched a follow-up to last year’s award-winning The Beauty Inside interactive campaign, with another social film, once again inviting viewers to audition to be part of the story

The Superhumans return for Channel 4

4creative has produced a follow-up campaign to last year’s hugely successful ‘Meet the Superhumans’ that advertised Channel 4’s Paralympics coverage

The Ideas Generation

The Ideas Foundation exists to unlock the creative potential in kids from disadvantaged areas and ultimately encourage diversity in the creative industries. We sit in on one of its flagship projects