From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
The Bear actor’s turn for Calvin Klein has ignited wide debate across the ad industry’s favourite social media channel: LinkedIn. Which is a wonderful thing for the health of the industry, says our ad correspondent Ben Kay
And if they do, how should this be measured? This is a surprisingly complex question, as our ad correspondent Ben Kay explains below, but not one that should necessarily be ignored
Could the future client be artificial? Our advertising correspondent Ben Kay ponders an unexpected new dimension offered by AI
All creatives are searching for a way to demonstrate that their work has a concrete business value. But does such a measurement really exist?
Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay, who has found himself surprisingly inspired by the teachings of the In da Club rapper
Here, our advertising correspondent breaks down the methodology for creating a great slogan, by examining some of the iconic endlines of the past. But is there really a formula for brilliant creative work?
Rapid change is now a standard, and trying to keep up with the latest developments – for both yourself and your clients – can be dizzying. But creatives shouldn’t despair, says our ad correspondent Ben Kay
David Abbott may have retired from advertising in 1998, but fresh from producing a new podcast series about the legendary adman, Ben Kay explains why his work is as relevant today as it ever was
Well-intentioned ads featuring scenes of disaster are not enough to change people’s minds. The industry needs to do a better job on climate change, says Ben Kay
Netflix has recently announced that it will offer a lower-priced subscription featuring advertising. Here, Ben Kay explores what opportunities it might offer the ad industry
Next week marks the first Cannes Lions Festival of Creativity since 2019. Our ad correspondent, Ben Kay, ponders what might be different this time around