Bob Hoffman

The Consumer Is In Charge. Of What?

In a world in which a handful of companies largely control what we see, hear, and buy, how can anyone claim that the consumer is the one in charge? This, says Bob Hoffman – aka The Ad Contrarian – is “one of the inescapable clichés of modern marketing” which “shows a remarkable and frightening lack of understanding about what’s really going on”…

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London