Bob Hoffman

The Consumer Is In Charge. Of What?

In a world in which a handful of companies largely control what we see, hear, and buy, how can anyone claim that the consumer is the one in charge? This, says Bob Hoffman – aka The Ad Contrarian – is “one of the inescapable clichés of modern marketing” which “shows a remarkable and frightening lack of understanding about what’s really going on”…

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
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PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

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