Bob Hoffman

The Consumer Is In Charge. Of What?

In a world in which a handful of companies largely control what we see, hear, and buy, how can anyone claim that the consumer is the one in charge? This, says Bob Hoffman – aka The Ad Contrarian – is “one of the inescapable clichés of modern marketing” which “shows a remarkable and frightening lack of understanding about what’s really going on”…

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

Buy here

PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)