In a world in which a handful of companies largely control what we see, hear, and buy, how can anyone claim that the consumer is the one in charge? This, says Bob Hoffman – aka The Ad Contrarian – is “one of the inescapable clichés of modern marketing” which “shows a remarkable and frightening lack of understanding about what’s really going on”…
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town