Ten years ago, you might have decided your business needed a smartphone app to compete. Today, you may be considering putting a chatbot on your website for the same reason. But consumers have never been more empowered – and they don’t want chatbots. In fact, they don’t even want to navigate around your website.
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town