Creative Review

Canon: Live for the Story

Advertising/Marketing photography Garrod Kirkwood VCCP’s Live for the Story campaign for Canon is an attempt to reposition the brand and communicate beyond its traditional audience of professional photographers and hobbyists. A competition asked people to “share their stories of summer” for the chance to win a round -the-world trip while model and actress Zoe Kravitz was […]

Lurpak: Game on, Cooks

Advertising/Marketing photography by Alex Telfer Wieden + Kennedy London’s long-running and highly-successful Lurpak campaign continued with this series celebrating the enthusiasm of home cooks. As with previous executions in the campaign, the ads featured vibrant, large type, in this case carrying the line “You’re not a cook until you cook”.

Pajak Sport: Anomaly

Advertising/Marketing photography by Jan Kriwol Pajak is an outdoor clothing brand from Poland. Jan Kriwol shot a series of ten images (of which one was selected by our judges) for a 2017 collection designed by Lange & Lange for the brand. The shoot was in a barren, other-worldly landscape, at the top of the Polish mountain […]

LF Markey

Advertising/Marketing photography by Jenna Foxton “I wanted to create honest and beautiful images [that are] more accurate to real women; no professional models, no make-up, no retouching,” says Jenna Foxton of this series for independent clothing brand LF Markey. Foxton says she contacted Markey directly, offering to shoot for her, “because frankly I was obsessed with […]

The British Council/Premier League: 10 Years of Premier Skills

Advertising/Marketing photography by Charlie Clift Run by the British Council and the Premier League, the Premier Skills programme sends top coaches to some of the most impoverished communities in the world to train locals to be football educators. Some 1.2 million children have been reached so far. Charlie Clift travelled across India and South Africa to […]

MoMA: Is Fashion Modern?

Advertising/Marketing photography by Catherine Losing Is Fashion Modern? is the first fashion exhibition to take place at New York’s Museum of Modern Art since 1944. Commissioned by Senior Curator Paola Antonelli, it traces the history of 111 items of clothing and accessories that have had a profound impact on the world in the 20th and 21st […]

Rolls-Royce Phantom: Great Phantoms

Advertising/Marketing photography by Nigel Harniman Harniman was asked by Rolls-Royce to spend five weeks in a secure studio exploring the new Phantom with light, finding creative angles and shooting a suite of images for the global launch. “Working closely with the Rolls-Royce design team, we shot the beautiful new Phantom in its entirety, hopefully capturing the […]

RNLI: Float to Live

Advertising/Marketing photography by Todd Antony The RNLI’s Float to Live campaign, created by agency Krow Communications, sought to educate people about what to do if they accidentally fell into the seas around the British Isles. According to the RNLI, around 190 people die off the UK and Irish coasts each year, and a large degree of […]

Loewe: Visual Feast

Advertising/Marketing photography by Jake Curtis This still life series was commissioned by agency Studio Small for Loewe’s OLED range of televisions. It was shot over three days at a Georgian house in East London. “Working alongside Studio Small and Loewe’s Creative Director Bodo Sperlein, we took inspiration from still-life paintings by the Dutch Masters, capturing the […]

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

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