Where prediction meets the past
A lot of the AI conversation is about where the tech will take us in the future, but it is also reinvigorating the art of yesterday, says Wunderman Thompson global CCO Daniel Bonner
A lot of the AI conversation is about where the tech will take us in the future, but it is also reinvigorating the art of yesterday, says Wunderman Thompson global CCO Daniel Bonner
A firm “no thanks” from a client can seem like the end of the road for your brilliant idea. But not necessarily, says Wunderman Thompson CCO Daniel Bonner
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity. Here Bas Korsten and Daniel Bonner, Global CCOs at Wunderman Thompson, draw out six insights from it for creative teams to learn from