A new book, Own Label: Sainsbury’s Design Studio 1962–1977 highlights the role played by the supermarket’s design team in modernising British attitudes to food and how its work reflected underlying social upheaval. The following is an exclusive extract from Emily King’s essay that opens the book, published by FUEL next month…
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town