After 18 months of hype, particularly in the world of advertising, we’re still not much clearer on what the metaverse will turn out to be. But, says Wunderman Thompson’s Emma Chiu, that doesn’t mean we should count it out
Brands that are confused about how to place themselves in the metaverse would be wise to look to Gens A and Z to show them the way
As fashion brands launch digital-to-avatar lines and new, immersive social media emerges, our lives in the metaverse are developing at pace. A new report from Wunderman Thompson Intelligence looks at what brands and consumers need to consider in this exciting new world
The annual Future 100 report is out, and demonstrates how the pandemic has prompted a wave of creative responses that are likely to influence our world long into the future. Emma Chiu highlights some key points
While the lockdown is undoubtedly difficult, the wave of creativity and learning on offer to those in quarantine may have positive results in the long run, says Emma Chiu, worldwide director at Wunderman Thompson Intelligence
Technology is the now the biggest influence on where the beauty sector will go next, according to a new report from Wunderman Thompson Intelligence. Its author Emma Chiu takes us through it
Our obsession with perfect beauty is subsiding and being replaced with grotesque, ugly or alien looks. Emma Chiu, Creative Innovation Director at Wunderman Thompson New York, explores the trend
Reacting to decades of airbrushed gloss, social media and its user-generated aesthetic have propelled beauty brands and influencers into what feels like an unending obsession with showcasing makeup-free realism
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
After years of championing gleaming white, perfectly straight teeth, the dental brand is now embracing the beauty of gaps
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Following creative agency Otherway’s acquisition by Common Interest, founder Jono Holt discusses what it means for the company’s future and what he’s learned along the way
Artisans and influencers have been involved in the museum’s new campaign, which revolves around bespoke objects hidden in locations ranging from a metal detector site to the video game Grand Theft Auto
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait