After 18 months of hype, particularly in the world of advertising, we’re still not much clearer on what the metaverse will turn out to be. But, says Wunderman Thompson’s Emma Chiu, that doesn’t mean we should count it out
Brands that are confused about how to place themselves in the metaverse would be wise to look to Gens A and Z to show them the way
As fashion brands launch digital-to-avatar lines and new, immersive social media emerges, our lives in the metaverse are developing at pace. A new report from Wunderman Thompson Intelligence looks at what brands and consumers need to consider in this exciting new world
The annual Future 100 report is out, and demonstrates how the pandemic has prompted a wave of creative responses that are likely to influence our world long into the future. Emma Chiu highlights some key points
While the lockdown is undoubtedly difficult, the wave of creativity and learning on offer to those in quarantine may have positive results in the long run, says Emma Chiu, worldwide director at Wunderman Thompson Intelligence
Technology is the now the biggest influence on where the beauty sector will go next, according to a new report from Wunderman Thompson Intelligence. Its author Emma Chiu takes us through it
Our obsession with perfect beauty is subsiding and being replaced with grotesque, ugly or alien looks. Emma Chiu, Creative Innovation Director at Wunderman Thompson New York, explores the trend
Reacting to decades of airbrushed gloss, social media and its user-generated aesthetic have propelled beauty brands and influencers into what feels like an unending obsession with showcasing makeup-free realism
The video artist and illustrator is driven by her creative process, which combines new and old techniques. Here, she talks about the importance of working with other creatives
The band’s longstanding collaborator has produced layered illustrations and a deluxe edition for the new biography, which takes the form of an encyclopedia
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson
The retailer’s highly anticipated Christmas spot celebrates reconfiguring traditions as it unveils its own evolution with its first campaign from Saatchi & Saatchi
We look at how a creative approach to marketing is helping Sonos tap into the emotional power of sound, plus how the brand is bringing spatial audio to the masses
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
A new book by the fashion house’s founder, Jonny Banger, celebrates ten years of its unique brand of socially conscious satire
For designers, taking on the branding of their own company is a complicated task. Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge
This episode of Creativity Sucks! looks at how advertising agencies are adapting to offer something new to clients and creatives alike
At this year’s Design for Planet Festival, speakers from Hey Low and OPX Studio shared practical advice on creating low-impact websites; the added benefits of designing this way; and how to sell it to clients
Back for their 21st year, Creative Review’s awards celebrate the very best in advertising, design and much more
We hear from Deliveroo’s in-house agency about how they created a new identity fit for a global brand, and why its existing logo and teal colour weren’t up for discussion
The designer tweaks features on well-known apps as part of a daily side project, from previewing your Hinge date in AR to nepotism disclosures on LinkedIn. He talks to us about gaining traction on social media and what it’s brought to his design practice
CR speaks to Boiler Room art director Joshua Wiley and motion designer and artist Hayden Martin about their ongoing collaboration that uses neural networks and Boiler Room’s extensive image archive
