Gemma Germains

The Pitch Funnel

My name’s Gemma and I’m a hypocrite. The thing is, I hate pitches – they cost us money, they redirect our concentration away from our clients and they force us to waste great ideas – but last year my studio took part in one. And we won it

What a failed pitch looks like

There are many reasons why a pitch tanks, writes Gemma Germains of Well Made studio. Price and strategy are the go-to excuses, but that’s only half the story. No client will admit work is won and lost on personality. No client will admit you irritated them

Talent Spotters: Liverpool School of Art and Design

For our Talent Spotters series, Gemma Germains of Well Made Studio in Liverpool picks her favourites from the Liverpool School of Art and Design show, including Dave Dodd’s response to the notorious bigots of the Westboro Baptist Church

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

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DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000