Gordon Comstock & Sell! Sell!

Wake up and smell the content

Last week the Creative Social blog tweeted a quote from a Cannes talk given by Pereira & O’Dell’s PJ Pereira, that stirred up some reaction on the subject of ‘content’. CS invited two of those who disagreed with the statement – CD ‘Gordon Comstock’ and agency Sell! Sell! – to write up their argument in a blog post