Creativity in 2021: The shock of the wow
Renowned ad creative Graham Fink has recently launched an online creativity course, Fink Different. Here he explains why creatives needn’t fear the AI robots, and should always be aiming for ‘wow’
Renowned ad creative Graham Fink has recently launched an online creativity course, Fink Different. Here he explains why creatives needn’t fear the AI robots, and should always be aiming for ‘wow’
We’ve all spotted a ‘face’ in a passing cloud or in a random arrangement of stones, but for Graham Fink ‘pareidolia’ has become something of an obsession
“He looked at the same things, yet saw something different.” Graham Fink pays tribute to a true one-off