Wieden + Kennedy London ECD Iain Tait on how the agency is changing its creative process, the difference between real and fake collaboration and why creative leaders come in all shapes and sizes
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town