With their wild claims about ‘world-firsts’, staggering numbers of ‘media impressions’ and soaring user stats, case-study videos have become the bane of the advertising awards juror’s life. Fresh from this year’s judging marathon, James Hilton lists their worst crimes, brought to life by David Sparshott
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town