James Hilton

A cruel and unusual punishment

With their wild claims about ‘world-firsts’, staggering numbers of ‘media impressions’ and soaring user stats, case-study videos have become the bane of the advertising awards juror’s life. Fresh from this year’s judging marathon, James Hilton lists their worst crimes, brought to life by David Sparshott

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London