James Hilton

A cruel and unusual punishment

With their wild claims about ‘world-firsts’, staggering numbers of ‘media impressions’ and soaring user stats, case-study videos have become the bane of the advertising awards juror’s life. Fresh from this year’s judging marathon, James Hilton lists their worst crimes, brought to life by David Sparshott

CREATIVE ASSISTANT

Halesworth, Suffolk

HEAD OF COMMUNICATIONS

Halesworth, Suffolk