Research in marketing: why our methods need modernising
While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on
Waste not, want not
Recycling has become standard in the West, yet we often overlook where our waste ends up. Much lands in Africa, where artists are among those addressing the problem. Here, Leonie Annor-Owiredu speaks to Burkina Faso-based artist Hamed Ouattara about how he hopes his art will lead to wider change
The diversity challenge: how to break into and stay in the creative industries
The jobs market for new graduates is tough in general at the moment, but is even more challenging for BIPOC graduates, says Leonie Annor-Owiredu. Here she offers some advice for what both grads and the industry can do to help
Black Lives Matter: The revolution will not be commodified
Blackout Tuesday was a week ago; do Black lives still matter? The answer is always. For the first time, corporations have been keen to look like they are agreeing with the fact that Black lives do indeed matter. But for how long?
Why are brands apologising so much right now?
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
How Guinness embraced social
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Tracing Banksy’s art history remixes
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
How Lego creates meaningful brand experiences
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
Matt Willey brings a human touch to Kaos titles
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A visual history of movie posters
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Leaders Issue is out now!
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
The Monthly Interview: Rob Lowe, aka Supermundane
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
Unravelling adland’s obsession with 90s nostalgia
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
Building the visual world of Fontaines DC
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
Jessica Walsh ventures into the world of type
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Can neuroscience make you a better creative?
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing