Designers often go to great lengths to walk a mile in the shoes of their consumers – but despite what many companies would have you believe, writes Lilly Smith, the goal isn’t always to create a better product. Can business and compassion ever work together?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town