Programmatic advertising offers the chance to connect with the right consumer at the right place and time. But it’s also been blamed for the rise of adblocking and increasing levels of resistance to online ads. Could a more creative approach benefit both brands and consumers?
CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR