Programmatic advertising offers the chance to connect with the right consumer at the right place and time. But it’s also been blamed for the rise of adblocking and increasing levels of resistance to online ads. Could a more creative approach benefit both brands and consumers?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town