The future of live commerce
Live commerce has grown exponentially in China, leading to a rise in businesses large and small selling directly to customers. So will 2023 be the year it takes off in the West?
Why fashion is winning the digital wars
Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, on ASOS’s slick new image recognition tool, and the impressive digital innovation that’s coming out of the fashion industry.
Malcolm Poynton’s pick of the month’s best apps and mobile experiences
Each month, Malcolm Poynton of Cheil picks his favourite apps and mobile experiences for CR. This month features an app to help refugees in Sweden learn Swedish; Mr Robot VR; and the best productivity app Poynton’s ever seen.
Mobile’s Greatest Hits (this month): Sausage Nonnas, AR from Senna, and interactive kid’s stories
Malcolm Poynton returns with his monthly pick of his favourite pieces of recent mobile entertainment and advertising. We’re liking the sound of the Sausage Nonnas
Pokémon Go, Traffic Gaaye and Prisma: Mobile’s Greatest Hits (this month)
In the first of a regular series for CR, Malcolm Poynton picks his favourite mobile experiences of the month, including an ingenious app to avoid cows on the road in India and, of course, a certain Pokémon game
A new campaign spells out the reality of the sewage crisis
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Adam Morse on his journey to directing
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
Creativity Sucks! podcast returns with an episode on humour
We ease you gently into the fourth series of Creative Review’s podcast with a discussion on humour in advertising, looking at what works and what doesn’t
How accessible wayfinding is going beyond the visual
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same
Loewe’s brand film finally explains how to pronounce its name
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
What happened to NFTs?
Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments
Dawn Baillie’s famous movie posters go on display
The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel
Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
How to bring online fandom into the real world
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am