VW’s new ad campaign includes a strapline that states ‘It’s more than just a car. It’s keeping your promises.’ But, argues Mark Ritson, if VW can peddle a message of trust, anything can happen.
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town