VW’s new ad campaign includes a strapline that states ‘It’s more than just a car. It’s keeping your promises.’ But, argues Mark Ritson, if VW can peddle a message of trust, anything can happen.
CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR