Max Ottignon

In defence of brand purpose

‘Brand purpose’ that goes no further than the marketing department has been rightly criticised, says Max Ottignon. But a purpose that extends across a whole organisation is vital to a successful brand

The Humour issue

CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR

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PRODUCT DESIGNER

Farnworth, Lancashire

SENIOR GRAPHIC DESIGNER

London (Central)