To coincide with the opening of its new building, Tate invited design studios from around the world to pitch for a possible identity redesign. North, however, argued that the exisiting identity could still do the job – all it needed was a ‘deep clean’ and some clarity about its usage. North’s Sean Perkins and team explain why, sometimes, the best solution is to stick with what works
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town