Michael Evamy

Logo Deluxe

With their obscure references and bizarre back stories, few luxury logos follow the rules of branding. But it all adds to the mystique

Under a black flag

Opening news bulletins all over the world the Black Standard of Islamic State has become a familiar sight: what is the significance of its design?

No hope

With a general election mere months away, the logos of the UK’s political parties will be everywhere. Can we abstain? Asks Michael Evamy

No hope

With a general election mere months away, the logos of the UK’s political parties will be everywhere. Can we abstain? Michael Evamy looks at the current emblems

This Are 2 Tone

With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records was packed with attitude. Michael Evamy traces the design history of one of music’s great brands

This are 2 Tone

With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records, one of the UK’s most important labels, was packed with attitude

Put a stop to it

The NSPCC recently retired its full stop but for many brands punctuation has a subtlety that can still wield some impact, says Michael Evamy

A mark of respect

The new identity for the World Trade Center is the latest in a series of recent WTC marks that look forward as well as back

Animal logos won’t go away

The animal kingdom has been a rich source of inspiration for identity designers. But remember: not all of them are cuddly

Nearly no logo

Bespoke fonts and type systems are increasingly doing the job that logos used to do – in some cases replacing them altogether. By Michael Evamy

Word power

The late, great Massimo Vignelli valued meaning, simplicity and restraint, ensuring that his work had lasting qualities

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SENIOR DESIGNER

Central London