Michael Evamy

Logo Deluxe

With their obscure references and bizarre back stories, few luxury logos follow the rules of branding. But it all adds to the mystique

Under a black flag

Opening news bulletins all over the world the Black Standard of Islamic State has become a familiar sight: what is the significance of its design?

No hope

With a general election mere months away, the logos of the UK’s political parties will be everywhere. Can we abstain? Asks Michael Evamy

No hope

With a general election mere months away, the logos of the UK’s political parties will be everywhere. Can we abstain? Michael Evamy looks at the current emblems

This Are 2 Tone

With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records was packed with attitude. Michael Evamy traces the design history of one of music’s great brands

This are 2 Tone

With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records, one of the UK’s most important labels, was packed with attitude

Put a stop to it

The NSPCC recently retired its full stop but for many brands punctuation has a subtlety that can still wield some impact, says Michael Evamy

A mark of respect

The new identity for the World Trade Center is the latest in a series of recent WTC marks that look forward as well as back

Animal logos won’t go away

The animal kingdom has been a rich source of inspiration for identity designers. But remember: not all of them are cuddly

Nearly no logo

Bespoke fonts and type systems are increasingly doing the job that logos used to do – in some cases replacing them altogether. By Michael Evamy

Word power

The late, great Massimo Vignelli valued meaning, simplicity and restraint, ensuring that his work had lasting qualities

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London