Logo Deluxe
With their obscure references and bizarre back stories, few luxury logos follow the rules of branding. But it all adds to the mystique
With their obscure references and bizarre back stories, few luxury logos follow the rules of branding. But it all adds to the mystique
Opening news bulletins all over the world the Black Standard of Islamic State has become a familiar sight: what is the significance of its design?
With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records was packed with attitude. Michael Evamy traces the design history of one of music’s great brands
With its stacked type and loafered ‘rude boy’, the identity for 2 Tone records, one of the UK’s most important labels, was packed with attitude
The NSPCC recently retired its full stop but for many brands punctuation has a subtlety that can still wield some impact, says Michael Evamy
The new identity for the World Trade Center is the latest in a series of recent World Trade Centre marks that look forward as well as back
The new identity for the World Trade Center is the latest in a series of recent WTC marks that look forward as well as back
The animal kingdom has been a rich source of inspiration for identity designers. But remember: not all of them are cuddly
Bespoke fonts and type systems are increasingly doing the job that logos used to do – in some cases replacing them altogether. By Michael Evamy
The late, great Massimo Vignelli valued meaning, simplicity and restraint, ensuring that his work had lasting qualities