Michael Wolff

Trust and the designer-client relationship

Trust is the essential component to making great creative work. Here, designer and co-founder of Wolff Olins, Michael Wolff, examines its role in our personal and work lives, in brands, and in how we use design to shape the world we want to live in

Do awards kill ideas?

Awards are seen as a vital way of measuring success and celebrating talent. But, argues veteran designer Michael Wolff, they are also in danger of promoting mediocrity and sameness