Nick Asbury

14 ways of looking at 280 characters

I’m not sure what effect it will have, and I doubt Twitter is sure either. But for the time being, here are 14 thoughts, each in fewer than 280 characters. 1. Lots of writers are saying this is terrible for writing. Writing is about editing – insert that quote about ‘Sorry for writing such a […]

One tournament. 24 slogans

UEFA Euro 2016 sponsor Hyundai has unveiled the national slogans that will appear on the 24 team buses. Can any of them get close to Ivory Coast’s effort for the 2014 World Cup, or will Queen lyrics be the pervasive influence? Nick Asbury reviews and rates them

Too long; didn’t read

When social media came along, it created a new realm of possibilities and potential pitfalls for copywriting. What happened next will amaze you…By Nick Asbury

The brand line surgery

The new Stella Artois slogan ‘Be legacy’ is the latest example of a trend for hashtag-driven brand lines that make no sense. But there is a way to fix them.

Smile after Smile in the Mind

The new edition of A Smile in the Mind sets out to show the full range and power of wit as a creative tool. Here, co-authors Greg Quinton and Nick Asbury pick out some contrasting examples which suggest that, today, witty thinking is more prevalent in design than ever.

Taste the mixed feelings

Coca-Cola’s new global tagline ‘Taste the Feeling’ ticks all the boxes of a vacuous, formulaic, 21st-century brand line, writes Nick Asbury. But it’s attached to a smart strategy and looks like being the cornerstone of a great campaign. That should give copywriters a queasy feeling.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

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