I’m not sure what effect it will have, and I doubt Twitter is sure either. But for the time being, here are 14 thoughts, each in fewer than 280 characters. 1. Lots of writers are saying this is terrible for writing. Writing is about editing – insert that quote about ‘Sorry for writing such a […]
OK, enough with the brand storytelling. The campfire went out years ago. The audience got cramp from crossing their legs. You were only going to get away with the Jackanory stuff for so long. Everyone’s at the chatbot party now. Move on. It would be nice to end the article there. But we haven’t moved […]
As brands look to automate customer interactions and even creative processes, writer Nick Asbury and writer/strategist Russell Davies (both humans) discuss some of the implications – in a conversation covering writing, speech, taglines, boat trips and unexpected items in the bagging area.
The new edition of A Smile in the Mind sets out to show the full range and power of wit as a creative tool. Here, co-authors Greg Quinton and Nick Asbury pick out some contrasting examples which suggest that, today, witty thinking is more prevalent in design than ever.
Coca-Cola’s new global tagline ‘Taste the Feeling’ ticks all the boxes of a vacuous, formulaic, 21st-century brand line, writes Nick Asbury. But it’s attached to a smart strategy and looks like being the cornerstone of a great campaign. That should give copywriters a queasy feeling.