The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town
FIFA recently unveiled the slogans that will appear on each of the team buses at the Brazil World Cup. They were chosen through a public contest sponsored by Hyundai, with predictably varying results. But for a copywriter, the whole thing is quite fun; the slogans equivalent of the Eurovision song contest
Today Yahoo! launched its new logo (above), following an experiment in which they released 30 logo variations in 30 days. Given the importance of brand language, Nick Asbury thought he’d explore a tone of voice equivalent – from ‘cloying’ and ‘hipster’ to ‘inexplicably tangential’