Free pitching, over-supply and increased competition are all contributing to a growing sense of crisis in the world of composing music for advertising. MassiveMusic managing director (and acting chair of The Society of Producers and Composers In Applied Music) Paul Reynolds offers some suggestions for the restoration of harmony in the business.
CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR