Free pitching, over-supply and increased competition are all contributing to a growing sense of crisis in the world of composing music for advertising. MassiveMusic managing director (and acting chair of The Society of Producers and Composers In Applied Music) Paul Reynolds offers some suggestions for the restoration of harmony in the business.
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town