Paul Reynolds

Discordant: on the state of music in advertising

Free pitching, over-supply and increased competition are all contributing to a growing sense of crisis in the world of composing music for advertising. MassiveMusic managing director (and acting chair of The Society of Producers and Composers In Applied Music) Paul Reynolds offers some suggestions for the restoration of harmony in the business.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London