The key to creative kleptomania: Never borrow, always steal
The history of creativity is built on artists, designers and creatives nicking ideas from others and then reworking them for the modern age, says We Are Pi’s Rick Chant
Namestorming: Decoding the alphabet soup of tomorrow
A good moniker can make or break a new brand or product launch. Here, We Are Pi’s Rick Chant offers some advice on how to approach the name game
The digital doppelgänger dilemma
AI is already changing our relationships with celebrities, as several stars endorse its potential. The question is, should you get on board, and if you don’t, will you be left behind?
Everyday Intelligence and the rise of the n-AI-tives
Wondering how to get the most out of AI? You would be wise to look to the younger generation, who see its value as empowering, rather than overpowering, says We Are Pi’s Rick Chant
What marketers can learn from drug dealers
This might sound like clickbait, but in fact the illegal drugs trade contains savvy marketers operating at the cutting edge of culture, says We Are Pi ECD Rick Chant
Why brands that own the market will own voice search
As we use voice assistants more and more to arrange our lives, those brands whose names have come to represent their sector will be more powerful than ever
Is it time to end the call to action?
Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?
The future of pitching: Britain’s Got Advertising
We Are Pi’s Rick Chant has the answer to two of adland’s greatest gripes – pitches and boring ads – and it comes in the form of unmissable TV
The serious business of wordplay
The power of puns is all too often overlooked in advertising, argues We Are Pi ECD Rick Chant, who points out that they can be political as well as amusing
Life in multiple dimensions
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
The art of the rapid ‘crapotype’
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite
Form May Follow Function, But Engagement Always Leads
Designers the world over are devoted to the concept of form following function. But, argues We Are Pi’s Rick Chant, the world of the 21st century requires the addition of engagement to truly break through
Accessibility and Creativity
We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs
Creativity Sucks! podcast looks at diversity in the ad and design industries
Diversity, equality and inclusion have been hot topics in the creative industries in the past few years, but are we really making any progress? We discuss in the latest episode of CR’s podcast
How comic books are becoming more accessible
Sound, tactile materials and new technologies are all being used to help bring the visual storytelling of comics to life for blind and partially sighted people
A new campaign spells out the reality of the sewage crisis
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Adam Morse on his journey to directing
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
How accessible wayfinding is going beyond the visual
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
RSPCA reveals first major branding update in 50 years
The UK’s largest animal welfare charity has launched a vibrant, flexible identity by JKR, along with an upbeat campaign created by AMV BBDO that asks for a little respect
How can brands play with controversy in risk-averse times?
In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move. But brands can still use it to their advantage
Matty Matheson’s new branding embraces the basics
The chef, TV personality and The Bear actor has launched a line of pantry staples that lovingly references classic food packaging design
Good Reads: Erotic Review relaunches with a suggestive new look
Studio Frith is behind the creative direction and design of the reincarnated magazine, which is exploring desire in its many forms and complexities today
How Hay built a cult home brand
Mette and Rolf Hay have spent the last two decades elevating everyday objects. Here, the husband-and-wife founders discuss how Hay continually pushes boundaries while sticking to its democratic design values
The Monthly Interview: Glenn Kitson
In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same