Why brands that own the market will own voice search
As we use voice assistants more and more to arrange our lives, those brands whose names have come to represent their sector will be more powerful than ever
Is it time to end the call to action?
Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?
The future of pitching: Britain’s Got Advertising
We Are Pi’s Rick Chant has the answer to two of adland’s greatest gripes – pitches and boring ads – and it comes in the form of unmissable TV
The serious business of wordplay
The power of puns is all too often overlooked in advertising, argues We Are Pi ECD Rick Chant, who points out that they can be political as well as amusing
Life in multiple dimensions
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
The art of the rapid ‘crapotype’
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite
Form May Follow Function, But Engagement Always Leads
Designers the world over are devoted to the concept of form following function. But, argues We Are Pi’s Rick Chant, the world of the 21st century requires the addition of engagement to truly break through
Screw the Skeuomorph!
Used to help translate the real world into the digital realm, skeuomorphs should be abandoned in Web3 and the metaverse instead be a place where anything goes, says Rick Chant, ECD and co-founder at We Are Pi
Irene Suosalo on the joys of the creative journey
The video artist and illustrator is driven by her creative process, which combines new and old techniques. Here, she talks about the importance of working with other creatives
Andy Vella creates textural designs for The Cure’s new book
The band’s longstanding collaborator has produced layered illustrations and a deluxe edition for the new biography, which takes the form of an encyclopedia
Creativity Sucks! podcast looks at how to be a great creative leader
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson
John Lewis’ Christmas ad introduces a new star – and a new era
The retailer’s highly anticipated Christmas spot celebrates reconfiguring traditions as it unveils its own evolution with its first campaign from Saatchi & Saatchi
How Sonos is reflecting our listening habits
We look at how a creative approach to marketing is helping Sonos tap into the emotional power of sound, plus how the brand is bringing spatial audio to the masses
Why AI should be a musical force for good
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
The irreverence of Sports Banger immortalised in print
A new book by the fashion house’s founder, Jonny Banger, celebrates ten years of its unique brand of socially conscious satire
Inside Wolff Olins’ new branding
For designers, taking on the branding of their own company is a complicated task. Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge
New podcast episode: How ad agencies are changing with the times
This episode of Creativity Sucks! looks at how advertising agencies are adapting to offer something new to clients and creatives alike
How to make digital design more sustainable
At this year’s Design for Planet Festival, speakers from Hey Low and OPX Studio shared practical advice on creating low-impact websites; the added benefits of designing this way; and how to sell it to clients
Annual Awards 2024 are open for entries
Back for their 21st year, Creative Review’s awards celebrate the very best in advertising, design and much more
Inside Deliveroo’s new visual identity
We hear from Deliveroo’s in-house agency about how they created a new identity fit for a global brand, and why its existing logo and teal colour weren’t up for discussion
Soren Iverson’s satirical take on product design
The designer tweaks features on well-known apps as part of a daily side project, from previewing your Hinge date in AR to nepotism disclosures on LinkedIn. He talks to us about gaining traction on social media and what it’s brought to his design practice
Using AI to transform DJ set visuals
CR speaks to Boiler Room art director Joshua Wiley and motion designer and artist Hayden Martin about their ongoing collaboration that uses neural networks and Boiler Room’s extensive image archive
