With banned words, hashtags and Gifs, the Olympics can feel like a brand out of step with the modern world. If the IOC were to relax their grip on the Olympics brand a little for future games, what might it do differently?
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town