Why AI should be a musical force for good
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
As our cities become more tech-focused and automated, sound has the unique ability to unite our experience of urban life and improve our lives for the better. The question is; how to go about it? Roscoe Williamson, Head of Branding at MassiveMusic offers some suggestions
Football is so visually cluttered that sound is perhaps a better way for brands and sponsors to connect to audiences, argues Roscoe Williamson, Head of Branding at MassiveMusic. So long as you bring the fans with you
As the Internet of Things becomes real, Roscoe Williamson, Head of Branding at MassiveMusic London, examines how our world might sound in the future.