The modern brand doesn’t only need to look and feel like the brand, it has to sound, move and interact with other technology like the brand, says Sebastian Koseda. As ‘brand’ becomes less of an identity and more of an entity how will typography evolve alongside it?
CR gets serious about being funny featuring
Wes Anderson’s Isle of Dogs, Lisa McGee,
Naresh Ramchandani, David Kolbusz, Roz Chast,
Emily Oberman, Asterix, Stephen Collins,
Dominic Wilcox and the DLR