What’s the point of design strategy?
Strategists and planners have firmly taken up residence in the design world. Here Silas Amos, a self-confessed member of their tribe, explains why they are central to the future of design
Strategists and planners have firmly taken up residence in the design world. Here Silas Amos, a self-confessed member of their tribe, explains why they are central to the future of design
‘Authenticity’ is the new byword in design for fast food brands as the giants of the sector face up to the threat of new challengers such as Byron, Five Guys and Shake Shack. But, suggests Silas Amos, some of these ‘cooler’ alternatives may be just as contrived as their bigger brothers, whose future lies in simply being themselves
Silas Amos looks at the new creative opportunities afforded by digital print
‘Authenticity’ is the new byword in design for fast food brands as the giants of the sector face up to the threat of Byron, Five Guys and Shake Shack. But, suggests Silas Amos, some of these new pretenders may be just as artificial as their bigger brothers whose future lies in simply being themselves. Illustrations by David Sparshott.