‘Authenticity’ is the new byword in design for fast food brands as the giants of the sector face up to the threat of new challengers such as Byron, Five Guys and Shake Shack. But, suggests Silas Amos, some of these ‘cooler’ alternatives may be just as contrived as their bigger brothers, whose future lies in simply being themselves
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town