Creating great live content for social media requires a completely different approach from making a traditional brand film. To really hold an audience’s attention, brands need to think about interactivity, giving viewers control over a narrative and creating content that will keep them engaged for more than 30 seconds. Here, videographer Sophie Kostrowski and producer […]
The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town