101 has created this captivating television spot for Avios, to promote the recently rebranded airmiles scheme…
The spot, which is directed by Simon Ratigan, features a number of household objects, such as a lawnmower, CD player and a washing machine, flying through the air, in order to emphasise how purchasing everyday objects through Avios partners will help you travel.
All the objects featured in the ad were shot genuinely flying, having been fitted with remote-controlled motors by Rupert Brandon-King, who stars in the brilliant making-of film below. Happily, the making-of eschews the usual advertising wheeze of showing the brand managers describing the ad, and instead shares clips of the machines in the ad not performing to order, especially the barbecue, which Brandon-King describes as his “nemesis”.
Avios changed its name from AirMiles in September: see CR’s write-up on the rebrand here. 101 has also created a new print and poster campaign for the brand, examples of which are shown below.
Agency: 101, London
ECD: Richard Flintham
Creative director: Augusto Sola
Creatives (print and poster): Johan Dahlqvist, Zoe Sys Vogelius, Thomas Ilum
Director (TV): Simon Ratigan
Production company (TV): HLA
Photographer (print and poster): Carl Kleiner
CR in Print
If you enjoy reading the Creative Review website, we think you’ll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on ‘Poster King’ Edward McKnight Kauffer. You’ll also find articles on Dentsu London, a review of the Walker Art Center’s Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI’s Dan Beckett.
And if that wasn’t enough, the issue also includes a FREE paper toy for readers to cut out and customise.
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