Avon Calling

Beauty brand Avon is 125 years old this September. To celebrate, it has sent us this collection of its classic ads from the 1950s, 60s and 70s…

Advert from 1970

Beauty brand Avon is 125 years old this September. To celebrate, it has sent us this collection of its classic ads from the 1950s, 60s and 70s…

Avon was launched by US businessman David H McConnell in 1886. The brand was initially known as the California Perfume Company though was later rebranded as Avon, following a trip by McConnell to Stratford-Upon-Avon. The company has been hugely successful, and today sells products in over 100 countries through over 6.5 million independent sales reps.

1952 ad

1959 ad

At the heart of Avon’s success is its door-to-door selling strategy, which allows women to set up their own businesses selling Avon products. This was a pretty revolutionary idea in the early days, offering women flexible working hours and the chance of financial independence, before they were even given the opportunity to vote. And the company continues to offer opportunities to women today, as this recent Guardian article illustrates.

1959 ad

1960 ad

As these ads amply demonstrate however, the company was always as much about femininity as feminism (if not more so). Shown here are a selection of magazine ads spanning three decades. While the core message of Avon has remained pretty much the same throughout, placing emphasis on the Avon reps, they reveal the changing fashions of the 50s, 60s, and 70s, as well as the shifting graphic and advertising styles over the period.

1965 ad

1970 ad

1972 ad


CR in Print

Thanks for reading the CR website, but if you are not also getting the printed magazine, we think you’re missing out. This month’s issue has a superb feature on the Sainsbury’s Own Label packaging of the 60s and 70s, a profile of new Japanese creative supergroup Party and our pick of this year’s top graduates. Read all about it here.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

Music redraws Chester Zoo’s identity

Manchester-based design studio Music has just completed the rebranding of Chester Zoo. The new brand identity centres on a bespoke handdrawn typeface and logotype, created in collaboration with illustrator Adam Hayes…

Kyoorius Designyatra Festival 2011

India’s primary graphic design festival, the Kyoorius Designyatra, will take place this year from September 9-10. A stellar list of international and Indian designers and ad folks are lined up to speak; registration to attend the event closes this Thursday, so act fast to secure your place…

CR September issue: graduate special

Our September issue is our graduate special with profiles on five young talents who we feel have a very bright future. Plus, we meet new Japanese creative supergroup Party, look back at Sainsbury’s in-house design team and much more

Antidote appeals to Only The Brave

Creative agency Antidote and Brand New School director Jonathan Notaro have created an animated short film to introduce the aims of the Only The Brave Foundation

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency