Axe: Destiny – Ponce Buenos Aires – 7.09

Axe: Destiny

We see them both going to similar looking cafés for breakfast, reading the same book… surely they’re destined to meet and fall in love?

 

 

However, just as they’re about to bump into each other, an Axe-wearing buffoon mooches between them and the girl’s gaze follows him rather than her ideal man – who walks past unnoticed. So sorry destiny.


 

Credits

 

Chief Creative Officer:Hernan Ponce

Creative Directors:Ricardo Armentano, Analia Rios

Art Director: Chrisitan Rosli

Copywriter : Juan Ure

Client Services Director: Vanina Rudaeff

Group Brand Director: Nestor Ferreyro

Brand Executive: Pablo Ajuria

Client´S Name:Russell Taylor, Nick Boyden, Ricardo Martin, Anthony Toovey

Head Of Tv Department: Roberto Carsillo

Agency Producer: Jose Silva

Production Company: Prettybird

Director: Paul Hunter

Executive Producer:  Kerstin Emhoff

Director Of Photography:Don Davis

Editorial House:  Rock Paper Scissors

Editor:  Damion Clyton

Postproduction House:  A52

Music: Animal Music

 

You can download the full version of the Creative Review Annual 2010 for the iPhone from the App Store.


 

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