Axe ditches ‘The Axe Effect’ and grows up
Twenty years on from the first use of ‘The Axe (or Lynx) Effect’, the men’s brand has moved on, with a new tagline, packaging, and positioning all aimed at a more mature consumer.
Twenty years on from the first use of ‘The Axe (or Lynx) Effect’, the men’s brand has moved on, with a new tagline, packaging, and positioning all aimed at a more mature consumer.