When setting up a new design studio, it can be hard to imagine how it will fit into the abundance of other studios out there, both established and fledgling. One way to ensure success is to plan for every eventuality, but for some the whole thing can happen by accident.

The process of Badal Patel setting up her “small yet seasoned” practice, Super Spicy Studio, was an organic process. “I quit my agency job because I was burned out and wanted to give freelancing a shot,” she tells CR. “That turned into taking on my own clients and essentially running a studio. There was no going back from there.”