While UK Christmas ads concentrate on shopping and snowmen, Adidas and Sid Lee have unveiled a bizarre Yuletide offering featuring ‘Ebenezer’ Snoop and David Beckham as the Ghost of Christmas Present

At the end of the film, viewers are invited to test out how much Christmas spirit they have via a Facebook app.

Although it’s fun spotting the Adidas-sponsored stars – from Stan Smith to Andy Murray – rendered by Beavis and Butthead animator JJ Sedelmaier, at four minutes 20, this retelling of a Christmas Carol is very long and, at times, really drags. It’s not the first time Snoop Lion (as he is now known) has tackled the Christmas classics. In 2009 Snoop Dogg (as he was then) read from How The Grich Stole Christmas for US talk show Jimmy Fallon.

Credits:
Agency: Sid Lee
Production company: Caviar
Director: Jake Szymanski
Ilustration: JJ Sedelmaier

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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