Ballet with an edge

Guy Farrow’s shoot for The English National Ballet was one of our Best in Book winners in the Creative Review Photography Annual 2014. Here’s why

With entries now open for the 2015 Creative Review Photography Annual, we are looking back at the big winners from last year. Here, Alan Wilson of AMV.BBDO explains why he chose Guy Farrow’s English National Ballet campaign

Guy Farrow for the English National Ballet
Guy Farrow for the English National Ballet

Farrow was commissioned by The Beautiful Meme to shoot a series of images to accompany a new identity for the ENB.

Guy Farrow for the English National Ballet
Guy Farrow for the English National Ballet
Guy Farrow's image as it appeared in The Beautiful Meme's campaign for the ENB
Guy Farrow’s image as it appeared in The Beautiful Meme’s campaign for the ENB

“We saw a lot of great work when judging, but this series jumped from the pile,” Wilson says. “I remembered seeing them one morning on the escalators on the Underground. And let’s face it, there’s not much you remember before that first coffee on your way in to work.”

Guy Farrow's image as it appeared in The Beautiful Meme's campaign for the ENB
Guy Farrow’s image as it appeared in The Beautiful Meme’s campaign for the ENB

“Surreal, dream-like lighting; confident compositions; contemporary ballet dressed head-to-toe in Vivienne Westwood. Some people think ballet is old-fashioned, but they might reappraise that opinion after seeing these. And, I think, that’s entirely the point. Great photography has power. And this campaign has it by the bucketful. Bravi.”

More details on the Creative Review Photography Annual, including how to enter this year, here

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