Red Design has just launched a new visual identity for Blaze, the Barbican’s summer festival of music and dance…
The Barbican’s Blaze festival is “a celebration of the boldest music from across the globe” and includes commissions and new works, open-air concerts, and special shows in venues across east London.
The process of photographing sets and models has enjoyed something of a resurgence of late, and in their take on the technique Red has nicely referenced the architecture of the Barbican towers in coloured paper.
“We want people to feel they could be pulled into this little world rather than just observing a flat image,” they explain. “One of our main challenges was to ensure the visuals targeted a wide audience; some of our initial attempts felt too young and naive and not necessarily suitable for the festivals adult attendees.
“We also had to convey that Blaze is a music festival; the addition of the stage and a few graphic elements such the music notes help to make this clear.” Red were also behind the design of last year’s Blaze identity, which can be seen, here.
Here’s a closer look at the 3D set in the Red studio:
And the finished identity, as used on the cover of the Blaze festival brochure:
More details on the Blaze festival at barbican.org.uk/blaze.