Barclays pays tribute to devoted football fans

BBH London has launched a new ad promoting Barclays’ sponsorship of this year’s Premier League starring football fans from around the UK.

BBH has launched a new ad promoting Barclays’ sponsorship of this year’s Premier League starring football fans from around the UK.

The ad, which airs on TV and online today ahead of the first game of the new season tomorrow, is part of a new campaign thanking supporters for their unwavering devotion through triumph and tragedy.

The video follows a father and son who support West Ham, a pair of Manchester city fans and 86-year-old Everton supporter Billy Ingham travelling by coach, by train and on foot to match days. Inside the stadium, we see crowds in team colours holding their heads, cheering and fighting back tears as the games unfold.

The starring fans are real supporters scouted in clubs and pubs, and the scenes featuring Ingham getting ready for the game were filmed in his house. “We wanted to make the film as authentic as possible. Hopefully this comes through in the final execution,” says producer Peter Montgomery.

“This film is really a love story, between football fans and the teams they stick by, ‘til death do us part. It focuses on the tough times. It lifts the lid on how hard it is sometimes to be a devoted fan. It’s what being a football fan is all about. Not being a fair weather supporter, but loving and supporting your team through thick and thin,” explains Nick Gill, executive creative director at BBH.

Set to a female cover of Leo Sayer’s I Can’t Stop Loving You, Barclays’ ad is the latest in a string of emotionally charged TV spots for high street banks eager to show the public that they care.

The soundtrack is reminiscent of a John Lewis Christmas tear jerker, but the ad features some lovely photography and is bound to drump up excitement among fans ahead of tomorrow’s kick-off. Stadium scenes were filmed out of season and use extras to make up numbers, but the use of real fans shot in their own homes and local areas adds some authenticity, and the video has already received thousands of likes, shares and comments on Facebook.

BBH Creative Team: Ric Hooley and Vix Jagger
BBH Creative Director: Nick Gill
BBH Producer: Peter Montgomery
Production Company: Blink
Director: Benito Montorio
Executive Producer: James Studholme
Producer: Josh Barwick
DoP: Steve Annis
Post Production: MPC
Editor/Editing House: Andy McGraw
Sound: Wave

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