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Designer Jonathan Barnbrook has brought his typographic prowess to bear on this new ad for the British Heart Foundation, created by Grey London.
The spot, which is a touch more subtle than the heart disease ads we have seen of late, features a Virtual Heart Simulator, usually used by the medical profession as a teaching aid, alongside a typographic treatment by Barnbrook of various words from the voiceover.
Agency/creatives: Grey London
Production company: The Producers
Director: Jonathan Barnbrook