Battered Ecclestone appears in ad for Hublot watches

Bizarre ad alert: Hublot watches is currently running a print ad featuring a photograph of a bruised and battered Bernie Ecclestone. The Formula 1 supremo received the injuries in a mugging where his own £200K Hublot was stolen, and the brand is a major F1 sponsor.

Bizarre ad alert: Hublot watches is currently running a print ad featuring a photograph of a bruised and battered Bernie Ecclestone. The Formula 1 supremo received the injuries in a mugging where his own £200K Hublot was stolen, and the brand is a major F1 sponsor.

Ecclestone apparently sent the image to Hublot himself, and suggested they use it in their advertising. The image appears on the ad above copy that states, ‘See what people will do for a Hublot’ and is then signed ‘Bernie’. It makes for a striking image, despite being seemingly shoehorned into the top of what otherwise seems like any other expensive watch ad. And presumably it is intended to emphasise the value of the watches – but call us weird, wouldn’t the thought of being beaten up for the watch you wear put you off buying one?

 

 

More from CR

Sour Mirror interactive video

The latest interactive video for Japanese band Sour reflects two big trends from this year: multiple pop-up windows and music videos that pull in the user’s personal data

New from Nobrow

We have just, very happily, taken delivery of a fresh batch of hot-off-the-press publications from Nobrow’s East London HQ. They’re way too nice not to share them with you so here’s a look at each of them…

Carnovsky’s RGB wallpaper: new work

Our post on Italian studio Carnovsky’s wallpapers that react to different coloured lights has been our most-read story all year. Now, new versions of the wallpapers feature in an exhibition in Berlin, alongside more work exploring the same theme

Artworker

NAO (National Audit Office)